24-page seminar paper 40 sources in bibliographies In the first chapter - What is the purpose of trademark law, the empirical position prevalent among marketing experts regarding the role of three-dimensional trademarks, embodied in the form of products and their packaging, is presented. In the second chapter - the degree of legal protection given to contracts of goods in the countries of the European Union, the United States, Australia and Israel. In the third chapter - difficulties and failures in the protection granted to contracts of goods as trademarks
Part of the summary of the work:
The immense economic power of trademarks in the livelihoods of manufacturers and traders, as well as the natural development of these channels of marketing and absorption by consumers, require that the protection afforded to registered trademarks includes protection for the product itself as a trademark. There is no revolution in this extension. The criteria for proving a distinctive value, which are a necessary condition for registering a trademark, can also be applied to a product form. A product form is capable of carrying a distinctive value in itself, being imaginary, arbitrary or implicit in relation to the nature of the goods. Also, a product form can acquire a distinctive value following its continued use, even if it itself was descriptive.