Global Marketing Group work Submitted as part of the MBA Studies in Business Administration Scope of work 12 pages 6 Academic sources
Table of Contents
Background - Market size Competing - The markets in which the company is located3
Answer to Question 1- What is KIKO's value proposition and competitive advantage in the world. Is it exclusive? 5
Answer to Question 2- What was KIKO's penetration strategy for global markets up to three years ago and why has it changed? 7
Answer to Question 3 What was the distribution strategy and why was it changed? 9
Summary and Conclusions 10
Bibliography 11