A campaign to change students ' position towards lecturers

table of contents

• The contribution of higher education to global growth
• Higher education in Israel
• Market analysis
• Leading colleges and their characteristics
• Preparation for registration for the 2016 academic year
• The goals of the move
• The principles of marketing strategy
• The competitive advantage chosen or developed
• Description of the organization and its goals
• Product policy
• Competition policy
• Communication policy
• The size of the budget
• The distribution of the budget
• Media planning
• target audiences
• Advertising policy
• the KDM policy;
• PR policy
• Quantitative objectives of the advertising process
• Risks in the process taken into account and the way they are handled in practice